IKEA Hammersmith -
City Street concept
Plan and implement all aspects of Graphic communication for new High Street IKEA store. 1st of its kind in the UK.
As the market standard has evolved and the nature of shopping drastically changed, also IKEA stores need to become more and more an experience centre, not just to touch and try products but also to engage, interact and connect with the solutions, the expert co-workers and the brand.
Software: Adobe Illustrator, InDesign, Photoshop, Acrobat, Express, Cut Master Pro, Microsoft Word, Excel, Powerpoint, Teams, Revit
Materials: Paper - Recycled, Plain, Banner, Self-adhesive, Vinyl - Print, Cut, Frost, Clear, Corrugated, Honeycomb, Forex, Diabond, Foam-core, Canvas, Birch plywood, Acrylic, PVC foam board
IKEA City - Hammersmith
Communication Handbook
Communication preview
Communication placement
Communication order list
Construction T-shirt