Turning brand ideas into customer experiences — from campaign planning and spatial communication to production and physical implementation.

20+ years of experience across retail, brand communication and customer-facing environments, most recently leading graphic communication for IKEA's high-street concept in Hammersmith.

I work across campaign production, spatial communication, visual merchandising, customer experience and physical implementation, combining creative thinking with the practical realities of production, suppliers, technical requirements and multi-site delivery.

I specialise in:

CAMPAIGN - Campaign production, brand adaptation and multi-site implementation.

EXPERIENCE - Spatial communication, way-finding, visual merchandising and customer journeys.

DELIVERY - Production planning, technical coordination, suppliers and physical installation.